Slow Food


Brand Identity, Art Direction

Slow Food is a global, grassroots organization to prevent the disappearance of local food cultures and traditions, counteract the rise of fast life and combat people’s dwindling interest in the food they eat, where it comes from and how our food choices affect the world around us. 

I started by refining Slow Food’s existing logo, a snail symbol of slowness. I aimed to create a logo with a circle shape that denotes our Earth, sustainability, the Sun. I also wanted to create a logo that can be used both for a wordmark and a symbol.
       











Art Basel



Poster Design
These are three posters for Art Basel in two styles, one which expresses unity in diversity. I designed each letter with different characteristics. Some are simple, some are kitschy, some are aggressive, and some are subdued. But it is still legible. The second poster style is inspired by minimalism.
       
   







Odds and Ends  



Poster Design
I created posters for the Yale art book fair Odds and Ends. I play with the physicality of the written word. In two versions, I use transparency to dramatic effect. I want to make it appear like a spotlight. In another version, I created a typeface that accentuates the contrasting thin lines and heavy forms.
       
   








Brian Eno
*Another Green World*




Album Covers
I created three versions of the vinyl cover and sleeve for Brian Eno’s album with my original typefaces, which visually communicate Brian Eno’s experimental music.
       
   






Edikit

Concept, Research, Art Direction,
Brand Identity, Product Design
Edikit is a set of tools to help us explore the blurred boundaries of digital etiquette and raise our awareness of our behavior online in order to enhance our interpersonal relationships.





Purpose


According to Statista, more than 3.5 billion people — nearly 45% of the world’s population — own a smartphone. Smartphones play a major role in our communication. In today’s digital age, people’s manners around digital products are changing all the time. Does this mean that the rules or codes of digital etiquette are in flux?