Edikit

Concept, Research, Art Direction,
Brand Identity, Product Design



Edikit is a set of tools to help us explore the blurred boundaries of digital etiquette and raise our awareness of our behavior online in order to enhance our interpersonal relationships.










Purpose


According to Statista, more than 3.5 billion people — nearly 45% of the world’s population — own a smartphone. Smartphones play a major role in our communication. In today’s digital age, people’s manners around digital products are changing all the time. Does this mean that the rules or codes of digital etiquette are in flux?












Story






















Brand Identity























Emotional Journey